At HelloFresh, we love enriching the mealtime experience for our customers. That's why we're constantly looking for ways to introduce them to exciting new products. Enter our in-box sampling partnership. This isn't just a treat for our customers; it's a game-changing opportunity for brands to reach a highly engaged audience directly in their kitchens. Let’s have a closer look at how it works, the benefits, and how you can get started.
How an In-Box Sampling Partnership Works with HelloFresh
In-box sampling involves placing your product samples directly into our HelloFresh meal kit boxes. Simply deliver your product samples to our distribution centers. From there, your samples are strategically placed within meal kits during a week-long promotion, reaching customers when they're most engaged in the cooking process. Additionally, you have the option of including a brief survey to gather customer insights about your product. Plus, we can ship refrigerated samples!
Why Partner with HelloFresh?
Partnering with HelloFresh for in-box sampling offers a number of benefits that can significantly enhance your brand's presence and customer engagement.
- Drive Product Trial: Get your product into the hands of target customers in their homes, where they are most comfortable trying new things. In fact, our recent collaboration with an international tea brand showcased this effectiveness perfectly, leading to a significant boost in their conversion rate.
- Increase Brand Awareness: Enhance your brand’s visibility among HelloFresh’s engaged and loyal customer base.
- Valuable Customer Insights: Use the sampling survey to gain insights into customer preferences and improve your product offering. This strategy translated into overwhelming success during our partnership with a well-known chocolate brand.
What’s the Volume and Cost of an In-Box Sampling Campaign?
Understanding the volume and pricing of our in-box sampling program is crucial for planning your campaign effectively. Here’s a detailed look at how many customers you can reach and the associated costs to help you maximize your investment.
- We offer a maximum sample size of 500ml/600g per box.
- Your brand will pay a slotting fee per box based on the sample type (typically around $1.30 per box).
- Additional packaging solutions, such as plastic overwraps or pillow packages, are available to protect non-food samples and ensure a great unboxing experience. Costs for these range from $0.15-$0.30 per insert.
What’s the Timeline for an In-Box Sampling Campaign?
A successful in-box sampling campaign requires careful planning and execution. With a lead time of six to eight weeks, our step-by-step timeline and process will help ensure your campaign runs smoothly from start to finish.
- Initial Planning: Determine the number of samples, distribution dates, and distribution split.
- Documentation and Internal Approval: Provide documentation to our team, including health certificates and product specifications. The contract will be reviewed by both sides.
- Final Review: Finalize pallet specifications and storage requirements. If needed, also confirm the sampling survey questions and deploy the landing page.
- Delivery of Samples to Distribution Center: Schedule the delivery of your samples to our distribution centers. We'll handle secure storage until the first day of production.
- Campaign Roll-Out: Our team integrates your samples into targeted meal kits based on custom parameters, ensuring all samples reach their intended audience.
- Post-Campaign Feedback: We’ll provide proof of sample inclusion in our boxes. We’ll also collect and present the customer feedback survey data (if it was included within the box).
How Do You Receive Customer Feedback?
Incorporating a survey into your in-box sampling campaign can provide invaluable insights into customer preferences and behaviors. Here's how the sampling survey workflow is structured.
Work with our team to craft custom questions tailored to your goals. We'll ensure clear call-to-actions and prominent display of the survey link or QR code that will guide customers to a dedicated landing page for feedback collection.
Finally, after the campaign wraps up, we collect survey data over three weeks and compile it, along with insightful feedback, into a comprehensive report for your review.
By partnering with HelloFresh, you gain access to a proven platform that can help you scale your brand’s reach and drive meaningful customer engagement. If you’d like to learn more about our partnership program and how you can get started, please contact us. We’d love to hear from you and explore how we can work together to achieve your marketing goals.
