Unlock Brand Growth: Your Guide to HelloFresh Package Inserts Partnerships

We're passionate about enriching our customers' culinary journeys, but our commitment goes beyond the dinner table. Through carefully curated partnerships like HelloPerks, we aim to elevate their entire experience and provide brands with unparalleled access to our highly engaged home cooks. 

With our HelloPerks program you can seamlessly introduce your offerings to our customer base through strategic packaging inserts. Let’s dive into the benefits of HelloPerks, how it works, and the procedure to get started.

Why Choose HelloPerks Partnership Over Other Strategies

The Audience We Serve

HelloFresh customers are health-conscious, busy individuals who value convenience without sacrificing quality. By partnering with HelloFresh, your brand can reach a diverse and dedicated audience that is always on the lookout for new and exciting products.

Benefits of HelloPerks

• Direct Access to Homes: Get your promotional materials directly into the homes of potential customers.
• High Engagement: Drive awareness and product trials by leveraging the trust HelloFresh has built with its subscribers. This strategy translated into significant success for one of our confectionary partners. 
• Cost-Effective Marketing: Compared to traditional advertising methods, package inserts offer a more personalized and less intrusive way to reach your target market.
• Targeted Marketing: Focus your campaign on specific regions or demographics based on HelloFresh’s distribution capabilities.
• High ROI: Studies have shown that physical marketing materials often have higher engagement rates than digital ads. In fact, our recent partnership with a floral brand showcased the effectiveness, driving significant engagement and positive results.

How a Package Inserts Partnership Works with HelloFresh

The HelloPerks partnership makes it easy to add your brand's promotional inserts to HelloFresh & Chefs Plate meal kits. All you need to do is create a promotional insert showcasing your product or service. Your insert can be a standalone piece within the box or enclosed with up to three other non-competing offers in a branded envelope.

To maximize engagement, most brands include an online discount code, in-store redemption voucher, QR code, or additional product information to drive traffic and engagement. We take care of the printing and deliver them directly to our distribution centers.

HelloPerks Procedure Timeline and What Happens

Understanding the procedure and timeline is crucial for a successful campaign. Here’s a step-by-step guide to the process, which typically taking around 3-6 weeks:

1. Determine Campaign Reach: Decide on the number of inserts and the distribution regions.
2. Finalize Contract and Distribution Dates: Set the campaign dates and finalize the contract.
3. Insert Design, Printing, and Delivery: Design your inserts. We’ll handle the printing and delivery.
4. In-Box Distribution: Your inserts are included in HelloFresh or Chefs Plate boxes based on the agreed targeting parameters until they run out.
5. Finish the Program: We’ll provide videos or pictures of the inserts included in the boxes. Meanwhile, you have the flexibility to track campaign performance through your preferred methods.

How Much Does This Packaging Inserts Partnership Cost?

The HelloPerks program is one of our most cost effective partnership options. It costs $0.45 per insert and we can send up to 150,000 inserts per week across both HelloFresh and Chefs Plate.

By integrating your promotional inserts into HelloFresh boxes, you can unlock new growth opportunities and reach an engaged audience eager to try what you have to offer. Start your HelloPerks partnership today and see the difference it can make for your brand!