--- title: "Case Study: How a Floral Brand Boosted ROI with Package Inserts" description: We recently partnered with a floral brand to help boost their sales and delight our customers with a special offer. Find out more in our latest case study. image: https://partner.hellofresh.ca/hubfs/August-2023/HF_Floral3.png --- [Skip to content](https://partner.hellofresh.ca/blog/case-study-how-a-floral-brand-boosted-roi-with-package-inserts#main-content) [![HelloFresh Deutschland SE & Co. KG Logo](https://partner.hellofresh.ca/hubfs/August-2023/logo.png)](https://partner.hellofresh.ca/) ![mav icon](https://partner.hellofresh.ca/hubfs/August-2023/nav.svg) ![close mav icon](https://partner.hellofresh.ca/hubfs/August-2023/close.svg) - [Product Sampling & Recipe Features](https://partner.hellofresh.ca/product-sampling-and-recipe-features) - [Employee Benefits](https://partner.hellofresh.ca/employee-benefits) - [Custom Collaborations](https://partner.hellofresh.ca/custom-collaborations) # Case Study: How a Floral Brand Boosted ROI with Package Inserts Published on 23 May, '24 by [HelloFresh Group](https://partner.hellofresh.ca/blog/author/hellofresh) ![Case Study: How a Floral Brand Boosted ROI with Package Inserts](https://partner.hellofresh.ca/hubfs/August-2023/HF_Floral3.png) We always love [collaborating](https://partner.hellofresh.com/) with like-minded brands to help elevate the dining experience for our customers. Take, for instance, our recent partnership with a well-known floral brand. It wasn't just about boosting their sales (although that was certainly a bonus). We also delighted our customers with a special offer that added a touch of unexpected charm to their meal kits. ## The Challenge The floral industry can be particularly competitive, especially around key holidays. Following a successful partnership with one of our HelloFresh brands, a renowned floral company approached us looking for a way to distinguish themselves in the market. They wanted to scale up, test, and target a larger sample size to better understand their audience. We came up with a solution to help them achieve these goals.  ## The Approach  We used our [HelloFresh insert program](https://partner.hellofresh.com/product-sampling-and-recipe-features) to boost brand visibility among our customers:  1. **HelloPerks Inserts Program:** Recognizing the competitive landscape, we decided to utilize our HelloPerks promotional inserts program to optimize audience reach.  2. **Collaborative Design**: The HelloFresh team collaborated closely with the floral brand to design a package insert with a compelling offer, eye-catching graphics, and a clear call to action. 3. **Volume and Reach**: A total of 500,000 inserts were distributed via meal kits to help spread brand awareness. 4. **Exclusive Discount**: To help entice our prospective customers, we included a $30 off promotion that would go towards a purchase of their choice.  ## Results and Impact The collaboration yielded impressive results, underscoring the value of strategic partnerships and targeted marketing efforts: - **Revenue Boost**: Revenue for the brand rose by $26,000+ since the initial test, with the Average Order Value increasing by $21.  - **Rise in Sales:** More than 990 sales were generated from this campaign. - **Increase in Conversions**: The brand saw a .19% increase in the conversion rate after partnering with us.  It was clear that scaling up with HelloFresh was a winning idea for this floral brand as we captured a wider audience and drove higher engagement. The brand was so pleased with the outcome, they wanted to collaborate again across all our portfolio brands to promote their subscription program to a whole new audience. If you’d like to learn more about our [partnership program](https://partner.hellofresh.com/product-sampling-and-recipe-features), please contact us. We’d love to hear from you! ### Ready to Partner With Us? Fill Out the Form Below to Get Started. Share on: [![Share on facebook](https://20115546.fs1.hubspotusercontent-na1.net/hubfs/20115546/2023/f.svg)](http://www.facebook.com/share.php?u=https://partner.hellofresh.ca/blog/case-study-how-a-floral-brand-boosted-roi-with-package-inserts) [![Share on linkedin](https://20115546.fs1.hubspotusercontent-na1.net/hubfs/20115546/2023/in.svg)](https://www.linkedin.com/sharing/share-offsite/?url=https://partner.hellofresh.ca/blog/case-study-how-a-floral-brand-boosted-roi-with-package-inserts) [![Share on X](https://20115546.fs1.hubspotusercontent-na1.net/hubfs/20115546/2023/x.svg)](https://twitter.com/intent/tweet?original_referer=https://partner.hellofresh.ca/blog/case-study-how-a-floral-brand-boosted-roi-with-package-inserts&url=https://partner.hellofresh.ca/blog/case-study-how-a-floral-brand-boosted-roi-with-package-inserts&source=tweetbutton&text=Case+Study%3A+How+a+Floral+Brand+Boosted+ROI+with+Package+Inserts) [View all posts](https://partner.hellofresh.ca/blog/) ## Related posts [![How You Can Supercharge Your Brand Through In-Box Sampling Partnerships](https://partner.hellofresh.ca/hubfs/August-2023/recipe%20sponsorship%20with%20online%20app.png)](https://partner.hellofresh.ca/blog/how-you-can-supercharge-your-brand-through-in-box-sampling-partnerships) #### [How You Can Supercharge Your Brand Through In-Box Sampling Partnerships](https://partner.hellofresh.ca/blog/how-you-can-supercharge-your-brand-through-in-box-sampling-partnerships) [![Case Study: How a Cooking Contest Became Our Secret Sauce for Brand Awareness](https://partner.hellofresh.ca/hubfs/August-2023/HelloFresh%20cooking%20contest%20partnership.jpg)](https://partner.hellofresh.ca/blog/case-study-how-a-cooking-contest-became-our-secret-sauce-for-brand-awareness) #### [Case Study: How a Cooking Contest Became Our Secret Sauce for Brand Awareness](https://partner.hellofresh.ca/blog/case-study-how-a-cooking-contest-became-our-secret-sauce-for-brand-awareness) [![Unlock Brand Growth: Your Guide to HelloFresh Package Inserts Partnerships](https://partner.hellofresh.ca/hubfs/August-2023/HF_mixed_food.jpg)](https://partner.hellofresh.ca/blog/unlock-brand-growth-your-guide-to-hellofresh-package-inserts-partnerships) #### [Unlock Brand Growth: Your Guide to HelloFresh Package Inserts Partnerships](https://partner.hellofresh.ca/blog/unlock-brand-growth-your-guide-to-hellofresh-package-inserts-partnerships) [![logo](https://partner.hellofresh.ca/hubfs/August-2023/logo.png)](https://partner.hellofresh.ca/) © 2026 HelloFresh Deutschland SE & Co. 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