At HelloFresh, we love enriching the mealtime experience for our customers. That's why we're constantly looking for ways to introduce them to exciting new products. Enter our in-box sampling partnership. This isn't just a treat for our customers; it's a game-changing opportunity for brands to reach a highly engaged audience directly in their kitchens. Let’s have a closer look at how it works, the benefits, and how you can get started.
In-box sampling involves placing your product samples directly into our HelloFresh meal kit boxes. Simply deliver your product samples to our distribution centers. From there, your samples are strategically placed within meal kits during a week-long promotion, reaching customers when they're most engaged in the cooking process. Additionally, you have the option of including a brief survey to gather customer insights about your product. Plus, we can ship refrigerated samples!
Partnering with HelloFresh for in-box sampling offers a number of benefits that can significantly enhance your brand's presence and customer engagement.
Understanding the volume and pricing of our in-box sampling program is crucial for planning your campaign effectively. Here’s a detailed look at how many customers you can reach and the associated costs to help you maximize your investment.
A successful in-box sampling campaign requires careful planning and execution. With a lead time of six to eight weeks, our step-by-step timeline and process will help ensure your campaign runs smoothly from start to finish.
Incorporating a survey into your in-box sampling campaign can provide invaluable insights into customer preferences and behaviors. Here's how the sampling survey workflow is structured.
Work with our team to craft custom questions tailored to your goals. We'll ensure clear call-to-actions and prominent display of the survey link or QR code that will guide customers to a dedicated landing page for feedback collection.
Finally, after the campaign wraps up, we collect survey data over three weeks and compile it, along with insightful feedback, into a comprehensive report for your review.
By partnering with HelloFresh, you gain access to a proven platform that can help you scale your brand’s reach and drive meaningful customer engagement. If you’d like to learn more about our partnership program and how you can get started, please contact us. We’d love to hear from you and explore how we can work together to achieve your marketing goals.