How an Effective Product Sampling Program & Partner Can Drive Trials

At HelloFresh, we understand the challenges food and CPG brands face when introducing new products in a saturated market. How can you ensure your new product stands out with so many products competing for attention? That's where sampling programs can make all the difference.

The Power of Product Sampling Programs

Sampling programs are an incredibly powerful tool for boosting product visibility and reaching consumers. They provide a unique opportunity to put your product directly into the hands of potential customers, allowing them to experience it firsthand. This personal interaction can create a lasting impression and increase the likelihood of future purchases.

Not only does sampling allow consumers to try your product, but it also serves as a powerful marketing tool. When people receive a sample, they often share their experience with friends and family, extending your brand's reach through word-of-mouth. Additionally, sampling programs can generate feedback and insights from users, providing you with valuable information to improve your product and tailor future marketing strategies.

Learn more from our blog Benefits of Food & Beverage Sampling for Your CPG Brand.

Indirect/Ecommerce Sampling: A Year-Round Option

While in-person sampling is highly effective, especially during the summer months when outdoor events and festivals are plentiful, the availability and accessibility of outdoor sampling locations, such as parks, festivals, or street corners, may be affected by weather conditions during the rest of the year. People may be less willing to stop and try a sample when it is cold, snowy, or rainy. 

This makes indirect or ecommerce sampling an even more valuable option for consistently reaching consumers throughout the year. This is where customers receive products through indirect means (like subscription boxes, ecommerce order, etc.) By utilizing online platforms and partnerships, you can continue to reach consumers consistently throughout the year, regardless of the weather or location.

Learn more about In-Store Sampling vs Indirect Sampling.

Why Brands Should Embrace Ecommerce Sampling

When it comes to new products, getting them into the hands of users is crucial for brands. Ecommerce sampling effectively reaches your target audience, generates product trials, and ultimately drives brand awareness and sales. By utilizing sampling programs, brands can put their products on the map and in front of consumers.

Choosing the Right Sampling Partner

Now that you understand the power of ecommerce sampling, let's discuss why selecting the right sampling partner is crucial for the success of your product trials. Here are some key aspects to consider when choosing a partner:

• Expertise in your industry: Look for a partner who has experience and knowledge in your specific industry. They should understand the unique challenges and opportunities within your market and be able to provide valuable insights and guidance.
• Network and reach: Consider the partner's network and reach. A partner with a wide network and strong relationships can offer greater exposure to your products. Look for partners who have connections with relevant influencers, online communities, or a large customer base that align with your target audience. For example, at HelloFresh, we have access to thousands of households all across Canada, giving you a chance to connect with them throughout the year
• Track record of success: Research the partner's track record and past performance. Look for evidence of successful product trials and positive outcomes for their clients. Check for testimonials or case studies that demonstrate their ability to deliver results.
• Alignment with brand values and goals: It's important to partner with a company that aligns with your brand values and goals. This ensures that your messaging and sampling program are consistent with your brand identity. Consider factors such as their sustainability practices, ethical standards, and overall brand reputation.
• Understanding of target audience: Find a partner that understands your target audience, and can help you create a compelling sampling program that resonates with them. They should be able to provide insights into consumer behaviour, preferences, and trends that can inform your sampling strategy.

Partnering for product trials through ecommerce sampling is a smart move for brands aiming to increase the visibility of their new products and generate valuable trials. By selecting the appropriate sampling partner, you can use ecommerce sampling to showcase your products to your target audience at any time of the year.

Ready to take the next step? Visit our sampling page to learn more and start your journey towards successful product trials.